Before
After
BrightSmile receives detailed reviews from parents — mentioning children's names, procedures, and experiences. Natasha needed replies that felt genuinely personal while remaining HIPAA-aware. Writing 25+ custom replies per month was taking her away from patient care coordination.
Reploi's AI picks up on every detail in parent reviews — the child's name, what made them comfortable, which procedure they had — and crafts replies that feel like Natasha wrote them herself. The AI never mentions specific medical details, keeping every reply compliant.
“Parents leave the most detailed reviews. Reploi picks up on every detail — the child's name, what procedure they had, what made them comfortable — and works it into the reply. It feels genuinely personal.”
Natasha Volkov, Practice Manager at BrightSmile Orthodontics