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Hospitality · London, UK

The Crestwood Hotel

James Whitfield, General Manager

Before & After Reploi

Before

Google rating4.2★
Reply rate35%
Direct bookingsBaseline
Avg reply time7 days

After

Google rating4.6★
Reply rate100%
Direct bookings+22%
Avg reply time< 4 hours

The challenge

The Crestwood receives reviews in English, French, Arabic, and Mandarin. James needed every guest to feel heard in their own language. With 50+ reviews monthly and a small front desk team, reviews were piling up unanswered — hurting their online reputation against London competitors.

The solution

Reploi auto-detects each reviewer's language and generates replies in the same language. James reviews AI drafts each morning over coffee, approves them, and they're posted to Google before guests even check out. The regional director thought they'd hired a new PR team.

My regional director asked if we hired a new PR team. Nope — just Reploi. The AI replies are so polished and personal that guests actually comment on how fast and thoughtful our responses are.

James Whitfield, General Manager at The Crestwood Hotel

Key results

Guest satisfaction scores up 28%
Multilingual replies in 4 languages automatically
Direct bookings increased 22% in first quarter
Review response time reduced from 7 days to under 4 hours

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